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Bauer Media has announced a new two-year partnership with 惭肠顿辞苍补濒诲鈥檚, which will see the brand become the exclusive sponsor of Hits Radio Breakfast from this month, putting 惭肠顿辞苍补濒诲鈥檚 at the forefront of the breakfast occasion and connecting it with millions of Hits Radio listeners.

Hosted by Fleur East, Will Best and James Barr, Hits Radio Breakfast connects with an entertainment-led 25-44 audience through its mix of humour, relatable content and real conversations. The partnership will give 惭肠顿辞苍补濒诲鈥檚 a consistent presence at a key moment in listeners鈥� daily routines, with Hits Radio reaching 7.9 million weekly listeners.

The partnership will support 惭肠顿辞苍补濒诲鈥檚 focus on McCaf茅, as it continues to evolve its coffee offer and encourage more consumers to reconsider the brand. The 鈥淢ake it McCaf茅鈥� platform will be brought to life through a combination of sponsorship, editorial integration, talent and bespoke content.

The partnership is designed to create an appointment-to-listen in the morning, alongside further promotional, digital and social opportunities throughout the year.

Krissie Ford, Director Client Strategy, Bauer Media Advertising, said: 鈥湶殉Χ俅遣圆贡艋邂�檚 is a brilliant fit for Hits Radio because breakfast is such an important part of our listeners鈥� daily routines. This partnership gives us the opportunity to bring two much-loved brands together in a way that feels genuinely part of the show. Over the next two years, we鈥檒l be working closely together to create memorable, entertaining moments that position 惭肠顿辞苍补濒诲鈥檚 at the centre of breakfast.鈥澛�

Jennifer Power, Media Lead, McDonald’s, said: 鈥�Mornings matter at McDonald’s. Breakfast is a key part of our business and an important occasion for our customers, whether they’re grabbing something on the go or taking a moment to start the day. Through our partnership with Bauer Media and Hits Radio, we’re excited to celebrate those everyday morning moments and showcase the role McDonald’s can play in them.听鈥�